Having the right social media
management tools and a presence on all the major networks like Facebook,
Twitter, Instagram, Google+ and LinkedIn is a necessity these days for
any business.
But what kind of marketing
software, dashboards and publishing tools actually work best for Social
Media? Here is an overview of some of the tools used by RDM.
1. Hootsuite
Hootsuite
is the most popular social media management tool for people and
businesses alike, to collaboratively execute campaigns across multiple
social networks like Facebook and Twitter from one web-based dashboard.
Hootsuite
has become an essential tool for managing social media, tracking
conversations and measuring campaign results via the web or mobile
devices.
2. Buffer
Buffer
is a smart and easy way to schedule content across social media. Buffer
is like a virtual row you can use to fill with content and then stagger
posting times throughout the day.
This lets you
keep to a consistent social media schedule all week long without
worrying about micro-managing the delivery times. The Buffer app also
provides analytics about the engagement and reach of your posts.
3. IFTTT
IFTTT
is a powerful Internet automation site that can save you a lot of time
managing social media campaigns and other tasks through recipes.
You can essentially connect any major network or channel together to automate sharing on sites like Facebook, Twitter, LinkedIn
and more based on any action you desire. Like sending out a tweet
automatically every time you publish a new blog post or getting an email
when your favorite blogger has something new to say.
Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional.
4. Social Oomph
Social Oomph
is a neat web tool that provides a host of free and paid productivity
enhancements for social media. You can do a lot with the site which
includes functions for Facebook, Twitter, LinkedIn and your blog.
There
is a variety of useful Twitter features like scheduling tweets,
tracking keyword, viewing mentions and retweets, DM inbox cleanup,
auto-follow and auto-DM features for new followers.
Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows.
5. Tweet Deck
Tweet deck is a web and desktop solution to monitor and manage your Twitter feeds with powerful filters to focus on what matters.
You
can also schedule tweets and stay up to date with notification alerts
for new tweets. Tweet deck, which was purchased by Twitter, is available
for Chrome browsers, as well as Windows and Mac desktops. Recently they closed down their mobile apps to re-shift focus on the web and desktop platforms.
6. Tweepi
Tweepi is
a unique management tool for Twitter that lets you flush ghost
followers and follow interesting new tweeps! The pro version allows you
to do bulk follow/unfollow actions of up to 200 users at a time making
it a pretty powerful tool for Twitter management.
7. Social Flow
Social Flow
is an interesting business solution to watch real-time conversation on
social media in order to predict the best times for publishing content
to capture peak attention from target audiences.
Some major publishers use Social Flow which includes National Geographic, Mashable, The Economist and The Washington Post
to name a few. Social Flow offers a full suite of services that looks
to expand audience engagement and increase revenue per customer.
In
addition Social Flow conducts an analysis of social signals to help
identify where marketers should spend money on Promoted Tweets, Promoted
Posts and Sponsored Stories, extending the reach and engagement for
Twitter and Facebook paid strategies.
8. Sprout Social
Sprout social
is a powerful management and engagement platform. Sprout Social offers a
single stream inbox designed to help you never miss a message, and
tools to seamlessly post, collaborate and schedule messages to Twitter,
Facebook and LinkedIn.
The platform also has monitoring tools and rich analytics to help you visualize important metrics.
9. Social Bro
Social Bro helps
businesses learn how to better target and engage with their audience on
Twitter. It provides tools to browse your community and identify key
influencers, determine when the best time to tweet is, track engagement
and analyze your competitors.
Social Bro analyzes
the timelines of your followers to generate a report showing you when
the optimal time to tweet and reach the maximum amount of followers for
more retweets and replies.
10. Crowd Booster
Crowd booster offers
a set of no-nonsense social media analytics with suggestions and
resources to boost your online engagement. The platform provides
at-a-glance analytics, recommendations for engagement and timing,
audience insights and content scheduling to optimize delivery.
In conclusion RDM’s social media mangers are working with a variety of tools which are determined by the campaign’s needs, furthermore RDM’s account managers pride themselves with the fact that they constantly learn and develop as do the tools they use. Contact us today.
Written by Norah Ikoh
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